For those that are working hard to create an unparalleled brand, an online search that reveals unchecked defamation can be devastating. Not only is online branding more important than ever, it is all too easy for a company to find that the positive nature of their name, products, and services are being pushed to the […]
Potential customers or clients who look up your company in a search engine will click through one of the top listings first. If one or more of the top listings in a negative review on any popular feedback site or well-known blog, the chances of that person doing business with you diminishes rapidly. Managing your […]
Traditionally, a company’s reputation was managed by its public relations division. This usually involved advertising campaigns, on TV and radio, press releases, charitable donations and other things that are all but designed to give a business a good public face. These strategies are still being used today, but modern technology has put a whole new […]